New art for Heritage Brewing Limited's flagship product line.

Ottawa, May 05, 2006

Brent Charbonneau is pleased to announce that Heritage Brewing Limited has chosen Planet Pulse Media to rebrand, illustrate and design their beer line. Heritage Brewing has decided to update the look of the company logo and the labels and cases of their ever popular Heritage Premium Lager and Heritage Traditional Dark.

Brent had some specific ideas that he wanted to incorporate, specifically he wanted to streamline the logo and come up with a specific theme for the line that spoke to the Heritage brand and yet maintain a modern look and appeal. First and foremost the new packages had to grab attention away from the competition on the already crowded shelves of the LCBO and the BeerStore. "I think the nature theme will be popular with current Heritage enjoyers and it should attract some interest from non Heritage drinkers. I feel the Native Canadian wildlife imagery will also connect the buying public with our history and also reinforce the idea that Heritage uses all natural ingredients in their products."

The image below will familiarize you with the new look which can be found in 6 packs at the LCBO and the BeerStore.